Communications Strategy and Execution

Businesses get excited about new trends and buzzwords, but do they tell the stories customers care about? You only have a few seconds to engage with a person, so saying the right thing counts. If a person thinks you’re disingenuous or pushy, you’ll lose them forever. But if you authentically speak to their needs, you’ll gain their trust.

A skilled copywriter will do more than just slap some words together in the hopes an executive thinks it “pops”. They look at the psychology of the customer, the goals of the business, and the benefits of a product, all while explaining it in a simple, memorable and meaningful way. They’re your front line when eliminating barriers in communication.

I’ll help you create strategies and the most effective content to fit your strategy, whether you need advertising concepts and copy, landing pages for your website, articles, email, video scripts, social media posts or press releases. I can also repurpose your long-form articles into shorter pieces for wider distribution, including infographics, listicles, blog posts and more.

I spent over 15 years working in the video games industry, bringing you some of the most memorable events in gaming history. As a game marketer, I launched 12 AAA titles, earning more than $3B in revenue.

I create customer-oriented experiences from ideation to execution, like the Battlefield 3 demo where every visitor got a customized dog tag (it was such a success, we later used that again for the Mass Effect 3 event at San Diego Comic Con). I sent games signed by Buzz Aldrin to space and back. I created a nation-wide video game launch livestream event with 4 hours of original programming. As a marketing copywriter for technology companies, I specialize in speaking the customer’s language to tell them precisely what they’re listening for.

My most recent experience is in technology, including consumer, SMB and enterprise/data center audiences. I also have advertising, copywriting and public relations experience throughout the entertainment, sports, and travel industries. I specialize in communications for the full customer journey, with an average email open rate of 40% to help improve sales metrics across the board.

My full curriculum vitae (CV) is available at https://www.linkedin.com/in/eddievasconcellos/

Sincerely,

Eduardo Vasconcellos