EcoCheck was a surprisingly fun product feature to work on. While at Deem, I wanted to infuse messaging with distinct personalities, and when the subject of sustainability came up, the color Green stood out. That led me to one of my favorite heroes: Green Lantern.
With an understanding of what sustainability means to the planet, and what it takes to bring a greener future to life, it led me to the famous line: “In brightest day, in blackest night…” The rest writes itself.
Send A Clear Message 