I didn’t realize that blind people weren’t able to book travel on their own. Due to vision limitations, blind people needed a travel booker to find the right trip on their behalf. However, according to the people I spoke with at the Canadian National Institute for the Blind, Deem was literally the first travel softwareContinue reading “Deem and the Canadian National Institute for the Blind”
Category Archives: Website Copy
Deem Accessibility
In order to make sure Deem could make travel for everyone, we needed to make sure it was accessible to every body. That’s why Deem followed WCAG guidelines to ensure accessibility across a variety of conditions including low-to-no vision, hearing limitations, as well as motor and cognitive conditions. The result was a positive product thatContinue reading “Deem Accessibility”
Deem: For the Way People Travel
In Deem’s “Day in the Life” campaign, we wanted to showcase how easy it is for people to use Deem to book travel, get to where they’re going, and file their expenses. It was a fun slice of life campaign to explain the product in conversational terms.