The Best in the World
From 2003 to 2015, I spent my life within the video game industry, and I loved every moment. When I wrote for IGN.com, I got to meet some of the best and brightest minds the industry had to offer. When I moved to the marketing side, I learned from the best marketers in the world and picked up tips and tricks to deliver some of the most memorable game marketing campaigns seen in history.
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Adventure Time: Hey Ice King Why’d You Steal Our Garbage?!
While working as the lead PR representative for the Cartoon Network game, Adventure Time: Hey Ice King Why’d You Steal Our Garbage?!, I wanted to…
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Medal of Honor Hot Zone
When Medal of Honor (2010) launched, we wanted to make sure the fans knew they were loved and adored. That’s why the EA development team…
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Mass Effect 3 Space Edition
With Buzz Aldrin as a part of the game, it seemed obvious that Mass Effect 3 needed a Space Edition. With some weather balloons, GPS…
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Mass Effect 3 Extended Cut
As a thank you to the fans, BioWare completed a full, extended cut version of their final opus in the Mass Effect Commander Shepherd trilogy.
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Mass Effect 3 Launch Livestream
1 AAA title. 3 time zones. 4 hours of live, original program. Yes, Mass Effect 3 was launching, and we wanted to make it a…







