At Deem, we were tasked with telling people that they could save money without saying “save money”, so we found other ways to make the point. That’s what our cost control page is all about – giving a travel manager everything they need to help take full advantage of negotiated costs, traveler tracking, and expenseContinue reading “Deem Cost Control”
Tag Archives: Website Copy
Deem SafetyCheck
Deem was designed to help people stay safe when traveling for work. Whether it’s a neighborhood safety rating, crime statistics, or civil liberties, Deem made sure anyone from any community could find safer options for travel.
Deem NDC Content
NDC is a sticky subject for corporate travel. But I spent time figuring out what NDC is, and how best to communicate it. The result is a landing page that simplifies and demystifies what NDC options can do for a travel program.
Deem EcoCheck
EcoCheck was a surprisingly fun product feature to work on. While at Deem, I wanted to infuse messaging with distinct personalities, and when the subject of sustainability came up, the color Green stood out. That led me to one of my favorite heroes: Green Lantern. With an understanding of what sustainability means to the planet,Continue reading “Deem EcoCheck”
Deem and the Canadian National Institute for the Blind
I didn’t realize that blind people weren’t able to book travel on their own. Due to vision limitations, blind people needed a travel booker to find the right trip on their behalf. However, according to the people I spoke with at the Canadian National Institute for the Blind, Deem was literally the first travel softwareContinue reading “Deem and the Canadian National Institute for the Blind”
Deem Accessibility
In order to make sure Deem could make travel for everyone, we needed to make sure it was accessible to every body. That’s why Deem followed WCAG guidelines to ensure accessibility across a variety of conditions including low-to-no vision, hearing limitations, as well as motor and cognitive conditions. The result was a positive product thatContinue reading “Deem Accessibility”
Deem: For the Way People Travel
In Deem’s “Day in the Life” campaign, we wanted to showcase how easy it is for people to use Deem to book travel, get to where they’re going, and file their expenses. It was a fun slice of life campaign to explain the product in conversational terms.
Mass Effect 3 Launch Livestream
1 AAA title. 3 time zones. 4 hours of live, original program. Yes, Mass Effect 3 was launching, and we wanted to make it a party for everyone.
Send A Clear Message 